As a summer intern at the New York office, I have been working on the newest interactive NYC Green Map that charts out sustainable and ethical clothing sources throughout the city. This has been a very exciting task because of my love for both the environment and fashion. Most of the time these two words do not coexist harmoniously. Fashion can be seen as highly wasteful with the continually changing fads, highly toxic with the many dyes and other pollutants, and highly unethical with poor labor practices.
In the fashion world, sustainable clothing is seen as not trendy, which to many is not worth giving up for the environment. Given these opposing views companies are looking to find a happy medium. There are many stores throughout the city that are addressing conscious clothing that too few residents and tourists know about; this is where “Good” Clothes Green Map NYC comes in. It maps out where to find high quality second hand shops, sustainable and ethical clothing stores, green cleaning resources, where to get materials and more.
The map is already growing online and open to the public, allowing everyone to contribute comments, ratings, images and videos. You can also suggest new sites!
As an online map, promoting it will be challenging, however, you can help it reach new audience. Use the code below to embed the interactive map into your own website or blog, or contact us to partner on publishing a print map. This project's first supporter is Patagonia Soho, a great example of a company that ‘walks its talk’ when it comes to sustainable fashion!
As a city that attracts millions of tourists each year, the Good Clothes Green Map will encourage them to shop smart while also being fashionable. As part of the mapmaking process, we will take part in different events where we can show people how to contribute to the map, as well as demonstrating how to use our soon-to-debut Mobile Site Collector. Our first event was The Future of Fashion #3. Here, we took part in stopTHINKshop’s pop up, where we received positive feedback from vendors and community members about our sustainable fashion map. The event also had a panel discussion on technology and sustainable fashion— catch highlights on Twitter at @BeSocialChange #FutureofFashion. And if you are a Pinterest fan, check this out!
Make sure to watch for tweets at @GreenMapNYC as the map takes shape – feel free to suggest a cool name for the map there too!
Blog by Samantha Riccio, Marist College
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